Board, management, and counsel

Board of Directors and Management Team

This public governance page separates Board directors from officers, counsel, and sales/management personnel so the web page does not imply the wrong role or authority.

Sources: USDW BOD Meeting Agenda rev2, VRP-GOV-DOC-2026-00003; Enforcer update EVIDENCE-LARRY-LIGHT-CORRECTION-PLUS-BILL-HUGHES-20260529.

Board of Directors

Adam Reiser

Chairman & CEO

Chairman and CEO for Made in USA Inc.

  • Founder and executive lead for the Made in USA and Product of USA certification platform.

Michelle Tan

Director, EVP

Director and Executive Vice President. Co-inventor of the XRPL Data Wallet certification process used in the well-known/ai protocol and founder of DataCert.ai.

  • POC for reshoring of manufacturing back to the USA, CHIPS Act, Buy American Act, AI, blockchain, and data science.
  • Supports operations, communications, social media strategy, and short-format content coordination.

Marty William Martin

Independent Director

Independent Director with government, intelligence, and oil trading background.

  • CEO, International Oil Trading Company, Ltd. and subsidiaries.
  • 29+ years of U.S. government service including Special Forces, NSA, CIA, and Senior Intelligence Service.
  • Supports government procurement, CAGE/SAM credibility, and Buy American Act positioning.

Larry Light

Director

Active Director and one of the most decorated marketing minds represented on the Board. Larry invented Brand Journalism and helped lead McDonald's global brand turnaround.

  • Former Global CMO, McDonald's Corporation, and former Chief Brands Officer, InterContinental Hotels Group.
  • CEO, Arcature; former Chairman & CEO, International Division, Ted Bates Advertising; former EVP, BBDO.
  • Recognized for brand journalism, marketing science, and major brand revitalization work.

Luci Sheehan

Independent Director

Independent Director with P&G sales leadership, governance, fundraising, and plain-language onboarding experience.

  • P&G's first female District Manager.
  • Board and leadership roles across P&G Alumni Foundation, American Red Cross, Simmons University, and CASA.
  • Strategic sales and plain-language onboarding contributor.

Pete Petropoulos

Independent Director

Independent Director with agriculture, cattle, row crop, seafood, cotton, organic farming, and ag-tech credibility.

  • EVP at E.C. Cattle Company, 10,000-head Angus operation.
  • Founded Pete Petropoulos Farms for grain sorghum, corn, cotton, wheat, and sesame.
  • Helped Certified develop cattle and commercial fishing certification parameters.

Officers / Counsel

John Polyak

Chief Financial Officer

Chief Financial Officer.

  • CFO report owner for PCAOB audit status, financial condition, and 10-K filing status.

Neal Hutchinson

Corporate Secretary / Legal Counsel

Corporate Secretary and legal counsel for governance records.

  • Counsel user for restricted governance records.

William J. Hughes, Jr.

Legal / Compliance Resource - Porzio Principal

Principal at Porzio, Bromberg & Newman, P.C. with federal white-collar, antitrust, cybersecurity, IP, D&O liability, and complex litigation experience. Do not treat this public listing as a retained outside-counsel engagement unless separately approved.

  • Former DOJ Antitrust Division Trial Attorney and former Assistant U.S. Attorney.
  • Handled matters involving Microsoft, NASDAQ market makers, Moody's, counterfeiting, and criminal trademark infringement.
  • Admitted in New Jersey, Pennsylvania, Washington DC, New York, and the District of Puerto Rico.
  • Best Lawyers in America, Criminal Defense: White-Collar, 2020-2026.

Management / Other

Adam David Reiser

Sales Director

Sales Director for Made in USA Inc. Primary sales contact for certification inquiries.

  • Supports inbound certification and customer/prospect activity.

Aaron Reiser

Management / Other - Sales Personnel

Sales personnel supporting prospect relationship activity.

  • Sales support and prospect relationship activity.